JuniorScholars offer educational toys, games and books to help children reach their true potential.
StartaDesign was approached by JuniorScholars to formulate a content and social media strategy to complement their existing digital and SEO activities. The aim was to increase brand awareness, trust and online sales.
We proceeded with an audit of their current marketing activities, a full site SEO and social media health check including industry market research within the educational sector.
The next stage was to create a content plan from a number of brain storming sessions with the client, and formulate a social media plan and a weekly publishing schedule.
We marketed their children's activity events via social media and existing marketing channels, through creating custom artwork and colourful graphic designs.
A product video template was created to film product reviews in house and from external mummy bloggers. The product videos helped increase the conversion rate and sale of products.