Top Digital Marketing Trends for 2022 & digital commerce strategy with top predictions for the new year and how you can embrace them to drive revenue growth In this months blog post, we will share with you just some of the insights and digital marketing trends predicted for 2022, with a primary focus on digital marketing and eCommerce trends that will dominate the near future.  There is always a big interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different. Personalisation  - the Next Level To be truly representative you need to understand the many identities that matter to people in your market and get hyper-local with your efforts. It's no longer about pigeon holing your leads into one box, category or persona.  You need to understand the many identities that matter to people in your market and get hyper-local with your efforts.  This way you can be truly representative of your market.  72% of consumers say they now only engage with marketing messages that personalised and tailored to their interests. Beyond retail and transactional e-commerce, use of personalisation for recommended content remains surprisingly low, but this will increase as...

 Hubspots reporting tools and dashboards are satisfactory for most companies just looking to report within Hubspot platform and the resident data and properties,  but if you're looking for a centralised 360 degree view of all your marketing data and business intelligence, then here are a few tools to consider. Hubspot's built-in reporting features are limited. Firstly, you’re unable to bring data from other platforms and tools into HubSpot. This means that you won’t be able to build comprehensive reports that take into consideration the entirety of your marketing data.  HubSpot also presents limitations when it comes to customizing your reports and analyzing your numbers in depth, especially when compared to spreadsheets like Google Sheets or Excel. Hubspots Reporting Add-On Purchasing the reporting add-on clearly improves HubSpot’s reporting capabilities. The main benefit is that it allows you to create and customize central dashboards that combine your marketing and sales reports into one interface.  But even with HubSpot’s reporting add-on, you’d face certain limitations. You’d still be unable to create multi-portal reports and bring data from other sources into HubSpot. Customizing reports and automating your reporting would also still prove to be difficult HubSpot’s in-built reporting capabilities can be enhanced by utilising other...

A full Hubspot Audit Check List to help you establish a more organized contact database, easier segmentation, cleaner data for analysis and better overall performance. Our ultimate Hubspot audit checklist will help you review, analyse and build your marketing and sales pipeline and adopt practices for a well oiled Hubspot CRM. While every portal is different and audits are not 100% one-size-fits-all, there are certain areas that, from a starting point, we always inspect when we’re taking a look under the hood. If you’re looking to audit your HubSpot portal, feel free to use this checklist to make sure you’re covering all your bases. 1.  Contact & Company Clean up Regularly cleaning up your contacts and companies will improve reporting accuracy, minimize graymail and optimize email deliverability.  It will also ensure your reporting is as accurate as possible. Check for duplicate contacts and purge duplicates. Use a list to manage hard bounces.  Purge the list. Are your contacts accurately tagged with their current lifecycle? (Subscriber, lead, MQL, SQL etc.?) Have all leads been assigned owners? Is there a standard set of filter/views to manage your contacts efficiently   2.  Buyer Persona Implementation If you're not using Buyer personas and segmenting...

Learn the five steps for building and executing an ABM strategy. Inbound and ABM complement each other really well.