HubSpot Roadmap

The StartaDesign Hubspot Implementation Framework & Roadmap
10 Steps for implementing Hubspot Marketing & Sales Platform.
  • Start Here

    1. Initial Hubspot Consulting Call

    Arrange a FREE 20 min consultation with a StartaDesign Hubspot consultant.

    »» Make introductions so we can get to know each other.

    »» Review your mission goals and how the HubSpot tools can help you reach those goals.

    »» Discuss and create target personas and ideal lead so we gain a better understanding of who you are trying to reach.

    »» Discuss your current marketing strategy and lead gen campaigns.

    »» Overview of your marketing team and expertise.

    »» Discuss your Hubspot experience so far. (if applicable)

    »» Ascertain your Hubspot Tool stack requirements.

    »» Walk through a typical Hubspot Implementation Roadmap.

    »» Discuss the next steps to achieve Inbound Marketing Success.

    Arrange 20 min FREE Consultation

  • Month 1, Week 1

    2. Define Goals & Objectives

    so we have a way of measuring the success of your inbound strategy

    »» Overview of the Hubspot Inbound Methodology.

    »» Set objectives / goals – quantitive. (increase in leads by 25%).

    »» Where do potential buyers look for companies / products

    »» What are the Marketing challenges experienced?

    »» Who is your ideal customer?

    »» How is this marketing program going to provide ROI?

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    The definitive 10 Step roadmap

  • Month 1, Week 2

    3. Review & Map Journey’s Processes

    & view where Hubspot can help improve Inbound Leads and Sales.

    »» Review Analytics / Insights.

    »» Review Current Sales Process.

    »» Review Website Design / Usability / Landing pages.

    »» How is this marketing program going to provide ROI?

    »» Review lead generation marketing methods.

    »» Map Ideal Website Customer Journeys.

    »» Map Ideal Sales Processes.

    »» Create Lead Flow Statuses.

    »» Create Deal stages & sales pipelines.

    »» What are the Marketing challenges experienced?

    »» Who is your ideal customer?

    »» How is this marketing program going to provide ROI?

  • Month 1, Week 3

    4. Hubspot Initial Setup

    technical setup, configuration & integration.

    »» Add Users.

    »» Add Tracking Code.

    »» Set up Lead Tracking.

    »» Add Users.

    »» Add Tracking Code.

    »» Integrate CRM.

    »» Import Contact / Leads.

    »» Connect Social Media.

    »» Set up Hubspot Blog / External Blog.

    »» Exclude Own Traffic.

  • Month 1, Week 4

    5. Training Part I

    Introduction to Hubspot Dashboard and Tool Stack.

    DOWNLOAD
    The definitive 10 Step roadmap

Andrew Denny
“I thought I understood Inbound Lead Generation, but after spending just 5 minutes with these guys, I realised how much more I had to learn. StartaDesign were crucial in helping us increase our Sales. We sought their advice on how to leverage Hubspot tools to our benefit and how to integrate it better with our organisation. Rob helped us setup and launch Hubspot, provided Hubspot training and launched an inbound marketing campaign to successfully drive B2C and B2B customers. StartaDesign does more than just produce results, they teach you along the way.”

Managing Director

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FREQUENTLY ASKED QUESTIONS

What is Hubspot?

Used by over 20,000 companies in 90+ countries. HubSpot is more than a CRM platform. Hubspot platform helps businesses increase the quality and quantity of traffic and leads to your website, while personalising lead generation offers. This is achieved through SEO, social media, Blogging and Call To Actions.

Hubspot helps businesses convert more leads into paying customers. This is achieved through Lead management, Landing Page Design, Email marketing, Automation and Marketing analytics.

Hubspot also helps integrates messaging, sales communications and keeps track of sales, revenue and tracks visitor behaviour.

What is Inbound Marketing?

Inbound marketing is a marketing methodology that is focused on the online buyer journey. By creating educational and helpful content relevant to your potential customers needs, you’ll organically attract the right customers at the right time.

By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Im Unsure Which Hubspot Subscription Is Best for Me

We can help you with this. Depending on your requirements and which of the Hubspot tools are suited to your sales and marketing requirements, we can advise you on where to start and how to grow your business using the Hubspot platform.

How Much Do You Charge?

Depending on your requirements and needs, we typically charge £45 per hour or £300 per day for Hubspot consultancy. We have a range of Hubspot packages which you can choose from which start at only £150. We also work on a monthly retainer for ongoing Hubspot consultancy, support and training from £500 per month.

Adhoc Trouble shooting: £45 per hour

Adhoc Consultancy: £300 per day (remote) / £450 per day (on-site)

Hubspot Training: £300 per day (remote) / £750 per day (on-site)

Will You Work By The Hour?

Yes, this is possible for smaller businesses seeking ad hoc Hubspot assistance, we charge an hourly rate of £45 per hour.

How Long Will It Take To Implement Hubspot?

This can vary with each organisations and your requirements. A full Hubspot implementation can take up to 4-6 months for a larger organisation which would include; Review of current marketing / sales, planning, Hubspot setup, product training, onboarding, creating inbound marketing campaigns, Lead generation and ongoing reviews.

A smaller implementation would typically take up to 1 month, but depends on your requirements, the number of Hubspot tools you would like to use and customer timeline.

Can You Manage My Company Marketing?

Yes, we can manage your digital marketing activity including Social media, content marketing, Pay-Per-Click advertising, Display advertising – everything you need to generate better leads. We would recommend using Hubspot to nurture and manage your leads and to implement the inbound methodology.

Will You Help Me If I Don’t Use HubSpot?

Yes, we can help with with all aspects of Web design & development as well as digital marketing and search engine optimisation.

We recommend Hubspot as in our opinion, it’s the best marketing platform available to implement the inbound methodology and improve leads, sales and conversion to paying customers.

Do You Provide Web Design & Integration?

Yes! we’ve been creating websites since 1997, so whether you’re interested in the HubSpot COS or WordPress, we can help you find the right solution for your business. We also integrate 3rd party platforms with Hubspot and websites to enable the connection of your web services for more efficient working.