British Medical Journal
Google Adwords Management , Tuning & Optimisation
We were approached by the British Medical Journal to increase their readership and signups for their medical journals, and create global campaigns for world health days.
StartaDesign were faced with the challenge to increase the number of visitors to the journals.bmj.com site in order to generate improved subscriber rates and views. Focus on medical specialities to overseas and UK medical professionals. Our key goals were to:
Increase subscriber rates.
Lower the cost per click.
Lower the Cost per Conversion.
Keyword analysis for global targeting for World health campaigns..
Provide accountable reporting.