If Simon Cowell has the X-factor, why doesn’t he have an official blog to call his own? Or maybe he does but it just doesn’t show up on the first page of Google.
I was looking for Simon’s official blog today and low and behold, there isn’t one. Punching Simon Cowell into Google (maybe not the best verb to start a sentence with for those who may be skim reading this bit) brought up the following results:
Take a quick scan of the first page results on Google. Here’s my point, many celebs have their own websites or blogs so they can convey their own image and message online, so they can show balanced opinions and views about themselves to other people. We can see that Piers Morgan is sponging of Simon Cowells X-factor status via Google News. Not much you can do about that, but Simon doesn’t appear to have his own official blog or if he does, it’s not good enough to appear on the first page. The first real blog site to show up is basically a fan site, not an official Simon Cowell version;www.simoncowell.org. I’m sure Simon would like to counter some of the written content and opinions about him.
I know Simon is predominantly in the news and every man and his dog wants a piece of him (even Gordon Brown realises that he could be shunted aside if he decides to put his name forward as an independant candidate at the next election), but in a few years when Simon has been relegated to obscurity to the lesser known channels, he may have to rely on his blog to let the world know what he’s up to.
On Page SEO needs the X-Factor
There are a few simple rules to look our for when optimising an article on a blog and making it search engine friendly so it will rank high in the SERPS.
Step 1: Choose your title tag carefully and ensure it has the keyword phrase with in it
Step 2: Configure your on page headers correctly with H1, H2 & H3 headers
Step 3: And the description tag? This isn’t really a step as Google doesn’t rank your pages using the description tag – it never really did give it much weight. Some other search engines do still use it as a ranking factor.
Step 4: Write atleast 750 words and use synonyms – the more words for the search engines the better, but be careful not to keyword spam.
Step 5: Ensure you have an RSS news feed so your subscriptions get ll the updates immediately. If you don’t have an existing audience to speak of, bookmark it yourself to give it some link juice.
Step 6: Link the article from the home page to give it some PR weight.
Step 7: Make it interesting and valuable to the potential readership. Include images to illustrate your points.
Reputation Management is an SEO service that enables you to take control of the top results and attenuate the negative remarks/comments that people may write about your company or you personally. This can some times have irrepairable damage to your brand or name. You can plan for this before it is too late, by carrying out a targeted SEO campaign on your brand name and dominating the search engine results, before anyone else does.
“It’s easy for Simon to shut people up on his shows, he normally just raises his hand, but there is no equivalent oral straight jacket for the search engines.”
Maybe Mr Cowell isn’t bothered about running his own blog – he orchestrates his ideals and news through the media, but when he gets voted off the telly, and has to rely on the internet to spread his message, he may need a blog that ranks higher than any un-official fan site, relaying bad press on him.
I personally think Simon is a fair bloke, so if Simon is ever on the look out for a professional SEO company with the X-factor, then Rankability are here to help, and I would be happy to give him a discount for sponsoring Rankability on his T-shirt for a week.