First of all, you need to make sure you are using the new adwords interface (aplty named the new Adwords experience), so you see the ‘Audience Manager’ Tab under ‘Shared Library’. Check you can see a spanner icon in the top right hand side. If so , you are using the new Adwords interface.
There a few ways of using Google remarketing; we are going to start off with these 3 methods.
1. Standard remarketing: Show ads to your past visitors as they browse sites and apps on the Display Network. Here we can use image ads to retarget customers.
2. Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website or app. This is beneficial fro eCommerce websites when a visitor has viewed a particular product page.
3. Remarketing lists for search ads: Show ads to your past visitors as they carry out follow-up searches for what they need on Google, after leaving your website.